“It is really usually darkest before the DAWN.”

That may possibly just be Strategic Wealth Associates chief Mark Tepper’s new mantra as he appears to be for shares that could climate the market’s unstable swings amid rapidly mounting fears of the coronavirus pandemic.

It truly is also Wall Street’s newest inventory acronym.

“Faculties are closing. Skilled sports are canceling video games. Business enterprise journey, conferences, now leisure vacation — all that stuff’s staying cancelled, so, everyone’s fundamentally bunkering down and just keeping at home,” Tepper, his firm’s president and CEO, said Thursday on CNBC’s “Investing Nation.”

With that new reality placing after President Donald Trump declared a nationwide emergency in excess of the coronavirus outbreak, Tepper claimed “a bunker-down approach” to buying stocks could perform, way too.

“The old indicating is, ‘It’s normally darkest just before the dawn,’ ideal? So, I’ve obtained that DAWN, D-A-W-N, technique for you,” he said. “D is Domino’s Pizza. A, Activision for online video online games. W, Walmart, to get your rest room paper and ramen noodles. N for Netflix to stream your material.”

“This is all the things you do when you never want to go away your dwelling, and correct now, which is wherever we’re headed,” Tepper reported.

But those stocks aren’t the only ones he’d be shopping for on dips.

Very first, as tempting as they may perhaps be, Tepper recommended steering clear of broadly held shares Fb and Google since he envisioned smaller firms to start cutting again on promotion shelling out on their platforms.

“When it arrives to Microsoft and Apple, Apple’s still components-centered, so, I would not be acquiring into Apple,” he claimed. “But Microsoft looks amazing on the pullback. I imply, it really is arrive down really a little bit. Computer software should really definitely hold up considerably much better than hardware. So, Microsoft is a single that we’re hunting at shopping for correct now.”

Stocks rebounded Friday from their worst working day considering the fact that the 1987 Black Monday industry crash. Activision, Walmart, Netflix and Microsoft all surged although Domino’s fell. As of Friday, it was continue to the only cafe inventory beneficial for the yr.

Disclosure: Tepper owns shares of Domino’s Pizza, Activision Blizzard, Walmart, Netflix, Fb, Microsoft, Google mother or father Alphabet and Apple.


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